Kid Power was an interesting branding exercise. The brief contained within it the need to create a system upon which packaging could be built for variety of different products, that all needed to feel like they were a part of a set. Furthermore, at the time of creation, we didn't know the full range of scents that would be available on the products.

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This necessitated the utilization of a modular set of colors and patterns upon which the brand could be constantly rebuilt, ever green, to adapt to the most recent product push.