OVERVIEW:

The Americas Marketing Group at Intel came to us with the challenge to better present the Intel brand to their American consumer, specifically at PAX events. The booth was designed as a modular kit-of-parts for quick and easy assembly, and was constructed for durability to last through the many high traffic that Intel attends. The execution shown here is for the 2017 PAX East show in Boston. For this show Intel paired with Newegg, an online tech retailer, to try to move $4+ million worth of product at the show, and on a shoestring budget. This resulted in using two side-by-side booths to create one homogenous experience, both physically and visually, thereby creating one of the largest booth experiences of the entire show.

 

MY PART:

I worked with our copy writer to create a messaging strategy and visual aesthetic that would incorporate and champion both brands equally, while still driving purchasing. I then executed this aesthetic across all platforms (physical and digital solutions on-site, and linked websites and purchasing portal). I also went on-site at the show to help the install team with trouble-shooting and digital signage issues.